Blue Sheep Bluetopia Competition to divvy up £265,000 in Free Database and Analytical Services

August 2011

bridgetBlue Sheep has launched Bluetopia 2011 – a competition which offers over £265,000 of free database and analytical services – with the worthy winner receiving the top prize worth £¼ million. The initiative, which is open to all UK client organisations managing and analysing customer and prospect data, is co-sponsored by leading sector organisations including B2B Marketing, Alterian, Royal Mail, DMA, IDM, DQM Group, REaD Group, Lorien Unique and Client Audits. The judging panel will determine the best entries based on business case and desire to transform customer engagement. Shortlisted businesses will have the opportunity to present their propositions to the panel.

Iain Lovatt, CEO, Blue Sheep, said: “We are delighted to be running Bluetopia for the second time and expect the competition to be as fiercely contested as it was in 2008. With our guidance, expertise and the support of our sponsors, the winner will have the opportunity to transform their customer relationship strategy to improve ROI, retention and business acquisition. The runners-up also stand to gain valuable additional services, software tools and discounts.”

The competition gives access to Blue Sheep’s aggregated database - The UK Business Universe® - and analytics services which will be tailored to deliver the winner’s chosen business case over a twelve month period. These range from data hygiene and enhancement services to hosted services, single customer view and sophisticated mapping models with complementary consultancy and training. The previous winner of the top prize was DeVere Venues.

The competition runs until Wednesday 14th December 2011 with the results announced Thursday 19th January 2012. Companies can register online at

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